That's the name given to the new marketing plan to promote future tourism in Ibiza. The idea is to get across to the public that Ibiza is a multi-faceted island where there really is something for everybody and to get away from the overriding image that the island is a clubbers' paradise and only that.
The tourist authorities still want to promote this side of the island but they also want to publicise the diversity of the place including sun and sea holidays, the nautical sector, cultural, rural and sports tourism, gastronomy and the senior citizens holidays throughout the off season.
An astonishing 63% of British families are under the wrongful impression that Ibiza is 'Clubbin' Island' when, as we all know here, only a small percent of the island caters for this type of tourism! Good luck to the tourist authorities in their quest and if any reader wants to see the diversity of Ibiza from the comfort of their own home - just take a look at our site!
