We recently ran an article stating the British holiday market was accustomed to purchasing its vacations well in advance.
Just to underline how true this is, figures just released by consultants AC Neilson show that by last September, over 103.000 Brits had reserved their places on the island for summer 2003! Often regarded as the most faithful visitors to Ibiza because they return year after year, the British have increased the number of extremely advance bookings by 11% on the same period last year.